Founded in 1999, Paula Urban set out to create original footwear that blends exclusive design, comfort, and fashion. Designed for women who seek both style and ease, Paula Urban shoes are crafted with meticulous attention to quality and innovation. Unlike other brands, Paula Urban does not manufacture for third parties, ensuring each pair embodies its unique vision.
The brand’s love for raw materials is evident in its selection of premium natural leathers, enriched through specialised finishing processes to enhance flexibility and durability. Handmade techniques play a vital role, ensuring each shoe meets the highest standards of craftsmanship. Central to Paula Urban’s identity is her proprietary Flot-up System, which uses advanced materials that compress, recover, and expand with every step. This system continuously evolves, optimising outsoles for ideal height and balance, defining the exclusive Paula Urban comfort experience.
Paula Urban’s design philosophy extends beyond footwear—it embodies a lifestyle. By integrating modern trends with timeless style, each collection introduces fresh colour palettes, innovative materials, and contemporary silhouettes. The result is Paula Urban Fashion: a perfect synergy of vitality, dynamism, and comfort. The brand collaborates with top designers each season to ensure its collections remain fresh and relevant.
Internationally recognised, Paula Urban leads Spain’s leather sandal market and has expanded across Europe, including Italy, France, Belgium, Germany, and the UK, as well as reaching Australia and New Zealand. By maintaining high production standards in its own facilities, Paula Urban guarantees quality consistency and rapid reordering—an advantage for retailers and customers alike.
Paula Urban’s success lies in her commitment to self-improvement, innovation, and responsibility. The brand emphasises environmental consciousness by avoiding harmful chemical treatments while upholding rigorous quality standards. This dedication resonates with leading retailers like Burtons Shoes, a renowned Cape Town store known for curating brands that prioritise style and durability. Featuring Paula Urban, Burtons Shoes reinforces its commitment to offering customers footwear that embodies both excellence and innovation.
Examining Paula Urban trends reveals a journey of relentless innovation, uncompromising quality, and an enduring passion for redefining urban footwear. Inspired by natural elements like water, earth, and fire, the brand captures Mediterranean warmth, lightness, and beauty. Every detail—from the initial sketch to the final stitch—is executed with passion and precision, solidifying Paula Urban’s place as a global leader in comfort-driven fashion. As Paula Urban continues shaping urban style, its presence at Burtons Shoes underscores a legacy built on creativity, quality, and visionary design.