Froggie is a South African footwear brand that blends style, comfort, and quality seamlessly. Established in 1978 by Mike and Sarah Gedye, this family-run business has been crafting high-quality leather shoes in Durban for over four decades. Froggie has become synonymous with superior craftsmanship and innovative design, earning its place as one of South Africa’s top footwear brands.
Froggie’s design philosophy focuses on creating timeless styles that are both fashionable and comfortable. The in-house design team, with international experience, develops footwear tailored to the needs of South African women. Collaborations with podiatrists and research with the University of Johannesburg have shaped designs that address the unique characteristics of South African women’s feet, such as foot width and arch support. This balance of style, function, and comfort has made Froggie a favourite for women who value both beauty and practicality in their shoes.
Innovation is central to Froggie’s operations. By designing, developing, and manufacturing their own leather shoes in-house, Froggie has complete control over production processes, allowing the brand to quickly adapt to customer feedback and market trends. One notable innovation is the introduction of a removable footbed made from high-density foam, which enhances comfort and accommodates prescribed inserts, offering a versatile solution for foot care needs. With each collection, Froggie integrates new technologies and materials to ensure maximum comfort, flexibility, and support.
Froggie’s dedication to quality and innovation has earned it a spot with leading retailers like Burtons Shoes in Cape Town. Known for curating high-quality footwear, Burtons features Froggie as part of its collection, reinforcing its commitment to offering footwear that combines both style and performance. This partnership highlights Froggie’s reputation as a brand that delivers on its promises of quality and comfort.
What sets Froggie apart is its ability to merge style and function, ensuring every shoe is designed with the modern woman in mind. The attention to detail, use of premium materials, and innovative approach make Froggie shoes ideal for women with dynamic lifestyles. Whether for running errands, heading to work, or enjoying a casual day out, Froggie promises comfort and style every step of the way.
In summary, Froggie is a brand that celebrates the harmonious blend of fashion and function. Its long-standing presence in the South African footwear industry reflects a commitment to empowering women to embrace life with confidence, comfort, and flair. Through continuous innovation, Froggie is reshaping footwear design to keep up with the needs of modern women.